Description:

Every retailer has different priorities: some focus on private label products, others on branded products, and still others on sustainability. Yet most Key Account Managers show up with the same standard presentation, changing only the logo on the cover.

The result? The buyer perceives a supplier who has not done their homework. And the negotiation is already off to a difficult start.

Generative AI changes the rules of the game. By automatically analyzing the retailer's annual reports, recent press releases, historical sell-out data, and industry news, it generates sales presentations that speak the language of that specific customer.

This is not cosmetic customization. AI identifies the retailer's strategic priorities and builds a pitch that demonstrates how your product precisely meets those needs. The buyer is presented with a supplier who understands their business.

Preparation time is reduced by 60%, but the quality of the pitch increases exponentially. Above all, it becomes scalable: you can prepare hyper-personalized presentations for dozens of customers without multiplying the hours of work.

Requirements:

• Internal data: Sell-in and sell-out history per customer, past promotion performance, negotiation and commercial agreement history, interaction history (documents, emails, etc.)
• External sources: Access to annual retailer reports, press releases, industry news (can be automated via web scraping)
• Documentation: Product catalog with USPs, existing marketing materials, brand guidelines
• Technology: Conversational platform, 3 setups available: 1. personal productivity, 2. advanced personal productivity, 3. corporate.
• Estimated effort: Initial setup 2-10 weeks, then autonomous use

Expected benefits:

• Pitch preparation time reduction: up to -60%
• Increase in negotiation success rate: up to +25%
• Scalability: customization for 100+ customers with the same effort